Reasons to adopt SEO for small business

Why you should adopt SEO for small business

Search Engine Optimization improves both onsite and offsite elements of your website, thereby increasing the amount of traffic your site receives from the search engines. The world of SEO has become a cluttered mess in recent years. For your small business website to have a measure of success, a good SEO strategy in necessary. However there are follow reasons for adopting seo services for small business.

You have less time

Time is money, and if you have less money you also have less time. Fewer heads on the marketing team means that everyone is juggling multiple tasks and nobody can focus 100% of their time on SEO. Some businesses are so small they have just one or two people doing EVERYTHING, making SEO exponentially harder. Real SEO takes a lot of time. Writing content  optimizing your web pages, promoting your assets and securing links. Small businesses end up doing a rush job or neglecting it altogether, resulting in under optimized sites with poor rankings.

You Have Less Money.

You have to spend money to make money. The reason companies spend money on marketing and advertising is because they deliver ROI, but sometimes there’s a tipping point. For example we’ve seen small businesses that didn’t see ROI from PPC until they raised their daily spend, counter-intuitively. SEO is the same way. If you can devote more money to your search engine optimization efforts, you’ll see better returns

Your Website Is Smaller

If you’re a small business, chances are your site isn’t just newer, it’s smaller too. You have less content and fewer pages overall, which amounts to fewer keywords you can possibly target and fewer opportunities to rank. Really big websites get more traffic in part because the sea of search queries they have the potential to rank for is so much bigger. And big brands have bigger websites because (you guessed it) they have more resources to funnel toward creating content, and because they offer more products and good services.

You Have Less Clout To Leverage For Link Building And Media Coverage.

Big sites and brands with great reputations tend to get links without even trying. It also helps to have some weight behind your name when you actively reach out for links. If you’re trying to get media coverage in a big publication, it helps enormously if they’ve already heard of you. Barring that, it’s great to be able to say that your business has been mentioned in other notable venues – it’s like the Good Housekeeping seal of approval. But smaller businesses are less likely to have brand recognition on their side.
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